Culture is where you find it.
In America, we go out to bars and pubs and restaurants with themes to experience another country, culture, style, grog and food. Irish, Japanese, Mexican, Peruvian, Italian, or myriad other spots, we enjoy the cuisine and believe we are in that faraway locale.
Sadly, the same it holding true for those faraway locales.
English pub food is rapidly being replaced by US-style meals. Yes, ribs and burgers are replacing fish and chips. One of Britain's biggest pub chains opens burger shacks in its beer gardens.
American all-day diners, smokehouses and barbecue pits are invading the UK. Brits are ditching traditional English fare for super-high calorific American "dude foods" like burgers and milkshakes. Super Size Me!
The years of teaching the populace to adhere to strict, healthy, day-to-day diets are being replaced by delicious, unhealthy American fast food. People like being more indulgent.
Young's, a chain of 180 pubs, is introducing American-style “burger shacks” on its premises serving up traditional US fare including burgers, fries, a "New York" strip of ribs and key lime pie.
Young's plans open 20 standalone burger restaurants by 2018, but claims the move is an expansion of the British cuisine it already serves, rather than a move to become more American-like.
Real US trend franchises are sweeping the traditional UK restaurants. Dunkin' Donuts, Red's True Barbecue and Grillstock Smokehouse are the latest named among a list of "top 10 fastest growing restaurants" in a report by Horizons, which studies consumer trends.
Meanwhile popular brands from the US including Fatburger and Shake Shack have both announced their intention to expand into the UK in a bid to cash in on the trend.
Nicola Knight, an analyst at Horizon, said: “British diners have not been showing a particular interest super-healthy food so it’s interesting to see them going for extremely indulgent food at the end of the spectrum. It shows that while they are shown how to be more health conscious they really want to treat themselves in a big way too. We seeing a growing number of traditional British pubs cottoning onto this trend by offering American menus.”
A spokesman for Young’s said: “We are extremely proud of our Young’s burger and the new Burger Shacks allow us to extend our British food offer significantly whilst maintaining our appeal among a younger demographic looking for more informal dining options.”
So, if you are looking for exotic, contemporary British pub food…try Burger King or that Scottish place — McDonalds.