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  • The Biggest Beer Consumer -- not who you think!

    • 06/30/2016
    • ADB
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    American Bars is highly disappointed and dismayed at the latest survey numbers. Here, we thought that Americans were leading the globe when it came to truly being a beer culture. But no, that is not the case, leaving us crying in our beer over the real numbers.

     

    China is currently the largest beer market by volume globally and is expected to also become the largest beer market in the world by sales value by 2017. In 2014 the Chinese beer market's was worth 486 billion yuan as compared with 291 billion yuan in 2010. That is a huge increase over a short period of time.

    In 2015, China consumed double —- (Yes Double! ) the amount of beer than Americans (18 billion liters). It is projected that premium beers will account for over a third of the USD 80 billion Chinese beer market by the end of the decade. Key drivers include the fast increasing disposable income coupled with the growing drinking age population in the country and rising affinity for premium beers. Yes, not some watered down drivel, but premium beer!

    Consumption is one thing, but then, there is value. By 2017, China's beer market is projected to grow by another 45%, moving ahead of the United States which is currently the world's largest beer market in terms of overall value. At present there are five key beer groups which together form 80% of China's beer market. There groups are Carlsberg China, China Resources Snow Breweries, Anheuser-Bush InBev, Tsingtao Brewery, and Beijing Yangjin Beer. Going forward, winning strategies in the Chinese beer market will see players strengthening their brand positioning, new products launch, and distribution and cost control.

    The report ""A study of China's Beer Market 2015” highlights key dynamics of the global and China's beer market. The growing opportunity in the sector has been investigated. The initiatives and performance of key players including China Resources, Tsingtao Brewery Co., Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery and Carlsberg along have also been examined. The report contains latest industry stakeholder’sopinions.

    Smart Research Insights conducted the in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

    So, it is not simply an opinion piece. This is the real deal.

    Again, we at American Bars are shocked…but not surprised.

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The Biggest Beer Consumer -- not who you think!

American Bars is highly disappointed and dismayed at the latest survey numbers. Here, we thought that Americans were leading the globe when it came to truly being a beer culture. But no, that is not the case, leaving us crying in our beer over the real numbers.

 

China is currently the largest beer market by volume globally and is expected to also become the largest beer market in the world by sales value by 2017. In 2014 the Chinese beer market's was worth 486 billion yuan as compared with 291 billion yuan in 2010. That is a huge increase over a short period of time.

In 2015, China consumed double —- (Yes Double! ) the amount of beer than Americans (18 billion liters). It is projected that premium beers will account for over a third of the USD 80 billion Chinese beer market by the end of the decade. Key drivers include the fast increasing disposable income coupled with the growing drinking age population in the country and rising affinity for premium beers. Yes, not some watered down drivel, but premium beer!

Consumption is one thing, but then, there is value. By 2017, China's beer market is projected to grow by another 45%, moving ahead of the United States which is currently the world's largest beer market in terms of overall value. At present there are five key beer groups which together form 80% of China's beer market. There groups are Carlsberg China, China Resources Snow Breweries, Anheuser-Bush InBev, Tsingtao Brewery, and Beijing Yangjin Beer. Going forward, winning strategies in the Chinese beer market will see players strengthening their brand positioning, new products launch, and distribution and cost control.

The report ""A study of China's Beer Market 2015” highlights key dynamics of the global and China's beer market. The growing opportunity in the sector has been investigated. The initiatives and performance of key players including China Resources, Tsingtao Brewery Co., Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery and Carlsberg along have also been examined. The report contains latest industry stakeholder’sopinions.

Smart Research Insights conducted the in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

So, it is not simply an opinion piece. This is the real deal.

Again, we at American Bars are shocked…but not surprised.

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