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  • The New Home Brew

    • 08/05/2016
    • ADB
    • 0 Comments

    So, the craft brews just don’t do it for you. Don’t like Bud or Coors Light anymore? Want to create your own home brew? Wishes do come true.

    You’ve heard of SodaStream, the company that helped launch the do-it-yourself carbonated beverage craze. Well, the firm announced that it has released a new Beer Bar system in Germany and Switzerland. Yes, American Bar fans…we said Germany and Switzerland.

    But have faith! The company said it will launch in more markets later this year and in 2017.

    Shares of SodaStream (SODA) frothed up nearly 5% on the news. The stock is now up more than 25% this year. So, while you’re waiting for the product, stock up on the stock and it may provide the funds down the road if the company keeps soaring on the exchange.

    So far, SodaStream has just one beer for sale -- the Blondie. It's described as a light beer with "a smooth authentic taste, and a hop filled aroma." The Blondie has 4.5% alcohol by volume. That's a little higher than Bud Light and Miller Lite.

    The beer machine works very similar to its namesake SodaStream sparkling water makers. Consumers add a concentrated beer mix to sparkling water to brew the drink.

    SodaStream faces new competition from Keurig Green Mountain. The K-Cup coffee maker now sells a Keurig Kold machine that features products from Coke (KO) and Dr Pepper Snapple (DPS).

    SodaStream has partnered with Pepsi (PEP) -- but it also has its own products that clearly mimic the other soda kings, such as a fountain style soft drink simply dubbed Cola in familiar red packaging and another drink called Dr. Pete.

    So can the new beer maker help boost sales and profits? It remains to be seen whether or not people will simply want to make their own beer that tastes like the mass market big brands.

    The home brewing craze is largely a backlash to Big Beer -- with people making their own IPAs, saisons, porters and other types of fancier beers and ales.

    Still, SodaStream may benefit by not having Big Beer partners ... particularly as that industry is set to consolidate further with Anheuser-Busch InBev's (BUD) pending purchase of SABMiller (SBMRF).

    If SodaStream can position itself as an affordable and easier way to make your own microbrews, then maybe the company will wind up tapping (sorry) into a lucrative new revenue stream.

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The New Home Brew

So, the craft brews just don’t do it for you. Don’t like Bud or Coors Light anymore? Want to create your own home brew? Wishes do come true.

You’ve heard of SodaStream, the company that helped launch the do-it-yourself carbonated beverage craze. Well, the firm announced that it has released a new Beer Bar system in Germany and Switzerland. Yes, American Bar fans…we said Germany and Switzerland.

But have faith! The company said it will launch in more markets later this year and in 2017.

Shares of SodaStream (SODA) frothed up nearly 5% on the news. The stock is now up more than 25% this year. So, while you’re waiting for the product, stock up on the stock and it may provide the funds down the road if the company keeps soaring on the exchange.

So far, SodaStream has just one beer for sale -- the Blondie. It's described as a light beer with "a smooth authentic taste, and a hop filled aroma." The Blondie has 4.5% alcohol by volume. That's a little higher than Bud Light and Miller Lite.

The beer machine works very similar to its namesake SodaStream sparkling water makers. Consumers add a concentrated beer mix to sparkling water to brew the drink.

SodaStream faces new competition from Keurig Green Mountain. The K-Cup coffee maker now sells a Keurig Kold machine that features products from Coke (KO) and Dr Pepper Snapple (DPS).

SodaStream has partnered with Pepsi (PEP) -- but it also has its own products that clearly mimic the other soda kings, such as a fountain style soft drink simply dubbed Cola in familiar red packaging and another drink called Dr. Pete.

So can the new beer maker help boost sales and profits? It remains to be seen whether or not people will simply want to make their own beer that tastes like the mass market big brands.

The home brewing craze is largely a backlash to Big Beer -- with people making their own IPAs, saisons, porters and other types of fancier beers and ales.

Still, SodaStream may benefit by not having Big Beer partners ... particularly as that industry is set to consolidate further with Anheuser-Busch InBev's (BUD) pending purchase of SABMiller (SBMRF).

If SodaStream can position itself as an affordable and easier way to make your own microbrews, then maybe the company will wind up tapping (sorry) into a lucrative new revenue stream.

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