Just when you think your Tennessee native couldn't get any cooler, it comes out with yet another people pleasing product. Yup, Jack Daniels has come out with a cinnamon, spicy whiskey that is sure to impress the palates of many newbie whiskey drinkers. According to DrinkSpirits, the new Tennessee Fire whiskey is a blend of red hots, atomic fireballs, and Hot Tamales. Now, I think I can safely say that this concoction does not sound too terribly tasty, or interesting to a true whiskey connaisseur, but it does add value to the company by stepping into a more tolerable flavor that most can handle. Jack Daniel's Tennessee Honey whiskey converted a lot of non-whiskey drinkers into straight whiskey drinkers. So, with their new cinnamon whiskey, maybe they will accomplish the same. Though, the reviews do say it is difficult to taste any whiskey at all, but maybe this will be a baby-step in the right direction...
http://www.drinkspirits.com/whiskey/review-jack-daniels-tennessee-fire/